Reminiscing about the 80's and Nancy Valentine

A while back, a reporter asked me how networking had changed over the years. It didn’t take long till I was “lost in the 80's. Oh my, I wish you could have been there...that decade was a time of emergence for women. More of the major films of the 1980s had women playing the leading roles, including "Terms of Endearment," "Out of Africa," and "Driving Miss Daisy." However, most movies still had MALE heroes. On television, we there were more women playing the lead, like "Murder, She Wrote," "Roseanne," and "The Golden Girls." It was cool! These were strong, independent, capable and out-spoken female leads. Women no longer were portrayed as cute, young sex symbols, as they had been on "Charlie's Angels," or stupid like Edith in "All in the Family". Instead, women could be overweight, middle aged, or even elderly - REAL women.

In politics, Pat Schroeder was in the US House of Representatives, and in 1984 Geraldine Ferraro was running for VP alongside Walter Mondale. We were slowly going from invisible to visible.

In the workplace, things hadn't changed much in decades. As in the past, most of the women who received a college education majored in the fields of education, social work, nursing and library science. Women were largely pigeon-holed into "traditional" female occupations such as clerical positions, factory work, retail sales, service jobs, secretaries, bookkeepers, typists, librarians, waitresses, cooks, hospital attendants, cleaning women and hairdressers.  Rarely were they in a position of authority - no power and no respect.

But women still made over half of the purchases for their families, and they influenced over 80% of the purchases, so we had a lot of unorganized potential power. And in the 80's as today, WOMEN do business with people they know.

There were only a few areas where women could make a lot of money and have control of their lives: direct sales, Real Estate and as entrepreneurs.

Nancy Valentine was one of those entrepreneurs. Nancy's husband Paul was a successful attorney when they moved to Fort Collins in the 70's. Nancy's friends were women she knew from the country club, her bridge group, and the wives of her husband's colleagues. But Nancy wanted more. She saw a need and an opportunity, and around 1975 she started Career Connections. She was frustrated the women were pigeon-holed into those "traditional" jobs, unable to reach their full economic potential. So she did what women always do: she got together with her girlfriends and said, "Let's do something about this." In creating a career counseling/job placement service, she opened new doors for hundreds of women.

The problem was that women were excluded and locked out of the usual places and organizations where people got to know each other. Most services clubs were still BOYS ONLY. Maybe us girls got to form an auxiliary, but we were still making coffee and baking cookies. We didn't play golf - the EWGA didn't exist and the FC Country club didn't even have a locker room for women.

Nancy understood that women also needed opportunities to gather and share resources. “Networking” was a relatively new concept. But it didn’t take long till she created the Fort Collins Women’s Network, around the same time she created her career/job placement service.

I came across FCWN in the 1984. At that time, I was a professional photographer, writing for publication and just beginning my career as a Personal Promotion Marketing Specialist. My clients were overwhelmingly female. I loved Nancy’s group, and met many of our COWOI Founding Members at her events: Barbara Johnson and Paula Thomas will echo the fun we had! Nancy’s events were always high-energy, with interesting speakers and lots of opportunities to swap biz cards.

Nancy & I had many conversations about her vision and how she made it a reality, as well as when she realized it was time to “pass the torch.” She launched FCWN in 1975 with 12 members, and when she passed it on the Sharon Roberts in 1999, she had 150 members.

As in all lives, eventually retirement held great appeal, and after selling her businesses, Nancy and Paul bought a big motor home and set off to visit the places they’d dreamed of. I lost touch of her after that, but I’m sure they had great adventures on the road.

We have a lot to thank Nancy Valentine for. What a visionary woman she was! All our wonderful networking groups were rooted, inspired and encouraged by FCWN. There is no doubt that if she still lived here, she would have been in our spotlight as a Woman of Vision Honoree. Thank you, Nancy Valentine!

Reminiscing about the 80's and Nancy Valentine

A while back, a reporter asked me how networking had changed over the years. It didn’t take long till I was “lost in the 80's. Oh my, I wish you could have been there...that decade was a time of emergence for women. More of the major films of the 1980s had women playing the leading roles, including "Terms of Endearment," "Out of Africa," and "Driving Miss Daisy." However, most movies still had MALE heroes. On television, we there were more women playing the lead, like "Murder, She Wrote," "Roseanne," and "The Golden Girls." It was cool! These were strong, independent, capable and out-spoken female leads. Women no longer were portrayed as cute, young sex symbols, as they had been on "Charlie's Angels," or stupid like Edith in "All in the Family". Instead, women could be overweight, middle aged, or even elderly - REAL women.

In politics, Pat Schroeder was in the US House of Representatives, and in 1984 Geraldine Ferraro was running for VP alongside Walter Mondale. We were slowly going from invisible to visible.

In the workplace, things hadn't changed much in decades. As in the past, most of the women who received a college education majored in the fields of education, social work, nursing and library science. Women were largely pigeon-holed into "traditional" female occupations such as clerical positions, factory work, retail sales, service jobs, secretaries, bookkeepers, typists, librarians, waitresses, cooks, hospital attendants, cleaning women and hairdressers.  Rarely were they in a position of authority - no power and no respect.

But women still made over half of the purchases for their families, and they influenced over 80% of the purchases, so we had a lot of unorganized potential power. And in the 80's as today, WOMEN do business with people they know.

There were only a few areas where women could make a lot of money and have control of their lives: direct sales, Real Estate and as entrepreneurs.

Nancy Valentine was one of those entrepreneurs. Nancy's husband Paul was a successful attorney when they moved to Fort Collins in the 70's. Nancy's friends were women she knew from the country club, her bridge group, and the wives of her husband's colleagues. But Nancy wanted more. She saw a need and an opportunity, and around 1975 she started Career Connections. She was frustrated the women were pigeon-holed into those "traditional" jobs, unable to reach their full economic potential. So she did what women always do: she got together with her girlfriends and said, "Let's do something about this." In creating a career counseling/job placement service, she opened new doors for hundreds of women.

The problem was that women were excluded and locked out of the usual places and organizations where people got to know each other. Most services clubs were still BOYS ONLY. Maybe us girls got to form an auxiliary, but we were still making coffee and baking cookies. We didn't play golf - the EWGA didn't exist and the FC Country club didn't even have a locker room for women.

Nancy understood that women also needed opportunities to gather and share resources. “Networking” was a relatively new concept. But it didn’t take long till she created the Fort Collins Women’s Network, around the same time she created her career/job placement service.

I came across FCWN in the 1984. At that time, I was a professional photographer, writing for publication and just beginning my career as a Personal Promotion Marketing Specialist. My clients were overwhelmingly female. I loved Nancy’s group, and met many of our COWOI Founding Members at her events: Barbara Johnson and Paula Thomas will echo the fun we had! Nancy’s events were always high-energy, with interesting speakers and lots of opportunities to swap biz cards.

Nancy & I had many conversations about her vision and how she made it a reality, as well as when she realized it was time to “pass the torch.” She launched FCWN in 1975 with 12 members, and when she passed it on the Sharon Roberts in 1999, she had 150 members.

As in all lives, eventually retirement held great appeal, and after selling her businesses, Nancy and Paul bought a big motor home and set off to visit the places they’d dreamed of. I lost touch of her after that, but I’m sure they had great adventures on the road.

We have a lot to thank Nancy Valentine for. What a visionary woman she was! All our wonderful networking groups were rooted, inspired and encouraged by FCWN. There is no doubt that if she still lived here, she would have been in our spotlight as a Woman of Vision Honoree. Thank you, Nancy Valentine!

Real-Life Tragedy Inspires Novel

Real-Life Tragedy Inspires Novel

A Contagious Type of Friendship that Brought Strangers Together

Loveland, Colorado, July 2022— On July 5, 2018, Brian Perri was reported missing on Mount Meeker, one of the most dangerous mountains in Rocky Mountain National Park, after a selfie revealed his last known location as the summit. Inspired by her son’s role in the search that was covered by news media far and wide, Loveland resident K.V. Fischer penned the recently released Search Beyond Lies, Book One in the Search & Recovery International Series. Though a work of fiction, the book’s inspiration lies in the rare type of friendship her son, J.C. Fischer, and Kimo McEwen had with Brian, where they put their lives on hold and jeopardized their safety and well-being to search for him.

A picture containing text, person

Description automatically generatedA suspense thriller with a dash of romance, Search Beyond Lies tells the story of the search for a missing scientist, a top-secret project, and a ticking clock. Desperate to find his friend and mentor, James Frankel knows that only former Army Ranger, Charlie Sommer can help him. But how can he trust a woman who’s keeping secrets?

As a former Army Ranger, Charlie Sommers garnered the reputation of having the highest search and rescue success rate, but she’s plagued by the one she left behind. Now she’s on the verge of an exciting new beginning as a part of Search & Recovery International where her secrets are safe. There’s only one problem: the new assignment will take her back to Colorado and the loss that still haunts her.

The clock is ticking down. With their lives¾and their hearts¾at risk, Charlie and James join forces in an attempt to save the scientist and the world from catastrophe while finding the truth beyond lies in this action-packed thriller. It is available at https://amzn.to/3ueVmTO.

K.V. Fischer is an attorney, speaker, and published author with more than 20 years’ experience in the corporate, government, and private sectors. Although she is extensively published in nonfiction, with one book and more than 100 articles (the majority of which were ghost-written), her passion has always been writing suspense thrillers. Search Beyond Lies is the first in the Search & Recovery International Series and her second suspense thriller.

For more information, please visit www.kvfischer.com.  

COWOI Advice for our Intern on her 18th Birthday

COWOI Advice for our Intern on her 18th Birthday

by Ann Clarke

  1. Follow your passion, follow your heart.
  2. Don’t procrastinate.
  3. Don’t give up on your dream. Surround yourself with people who will support you.
  4. Take advantage of the COWOI ladies. They have experience & wisdom to share.
  5. Listen to YOUR instincts.
  6. Follow your heart. Don’t be afraid to try something you’ve never done.
  7. Stay true to who you are. Let your friends be there for you in hard times.
  8. Forget “conventional” thinking. Some of it’s not worth squat.
  9. Dream BIG. Don’t let yourself be an obstacle to your greatness.
  10. Take a public speaking class. It will give you self confidence and you will be able to hold your own in a room, especially a room full of men.
  11. Create a circle of advisors & friends. You can’t “see” or “do” it all yourself.
  12. Have many friends with many interests. Don’t be afraid to let friends go as you change. It’s OK.
  13. “Show up to go up.”
  14. Don’t be afraid to make a mistake. Just fix anything needing fixing and move on.
  15. Remember that YOU are a VIP.
  16. You are not going to be doing the same thing all your life. Open yourself to various career options.
  17. Be picky when you pick your mate.
  18. Be true to the face in the mirror. Can you be proud of who is looking back?
  19. Be patient. Follow your intuition but keep your eyes opened.
  20. All you have to do is ASK. Follow your passion but keep your eyes on the dream.
  21. Today is the first day of the rest of your life! Do something every day to help your dreams become a reality.
Do You Really Know Your Customers?

Do You Really Know Your Customers?

By Ann Clarke
The Community Business Journal of Colorado

Whenever I sit down with a new client, the first thing I say is, “Tell me about your business” and the second thing is, “Who are your customers?”. The answers I get are interesting, but not always accurate.

A great many businesses know who they’d like to sell to but they don’t always know who they’re really selling to. They’re very good as assuming things. I flashback to my family’s dinner table talks and my father, a successful entrepreneur who didn’t mince words, telling us, “If you ASSUME anything about our customers, you run the chance of making an ASS of U and ME.” By the end of this article, I hope I’ve shown you how to TRACK your customers and clients and gather useful information for planning your marketing strategy.

1. Do you know where your customer and clients come from? Do you track each contact by asking, “how did you get my name?” Were they referrals from an old client? Are they from your church? Did you meet them at a Chamber of Commerce meeting? Did they call from a newspaper ad? Were they driving through town and saw your sign? Keep a tracking sheet beside your phone in your store, office, home and car so you can make notes. At the end of the year, chart the results. Presto, you’ve got a valuable tool to help you decide where to spend your advertising money next year! Maybe that billboard is worth its weight in gold, or perhaps a yellow pages ad paid for itself many times over.

2. Do you really understand your customers and prospective customers? What do you know about your buyers and sellers? Things like: married or not, kids or not, age, occupation and company they work for, income, educational background, hobbies, neighborhood they live in now, and how and where they spend their “disposable” income. You can bet the national brand folks gather all sorts of “demographic” and “psycho-graphic” data on consumers. Auto makers know EXACTLY who is most likely to buy a Ford truck over a Chevy truck, because they’ve PROFILED their past customers. Next time you watch TV, notice who shows people using their truck as a recreation vehicle, and who is hauling bricks. OK, so apply the same principles to your own business! If you have 85% of your customers with families, you’d best haul your kids in front of the camera and incorporate them into your ads. If 50% of your past clients play golf, how ’bout a photo of you with your cell phone teeing up?

3. Do you know what your potential clients really want when they come through your door? Again, don’t assume. It’s easy to do a bit of ‘mini-research.’ ASK if your massage clients would prefer that you come to their home, or if they would rather come to your office. If you’re a Realtor, is holding an open house important? If you’re a printer, would your customers appreciate your delivering their order to their doorstop? Is a toll-free phone number important? Would they do more buying if you accepted credit cards? You can do this ‘research’ informally by casual conversation, or formally through a focus group. You could even create a questionnaire to be returned in an enclosed postage-paid envelope, or by having someone telephone. An extra benefit: To be asked for one’s opinion is flattering. It proves to your customers that you are trying to serve them better.

Are you beginning to get the picture? By researching these three elements, you are creating a road map to “position” yourself in the market. You’ll know where you stand, and what you need to work on. You’ll be able to create a marketing plan that helps you TARGET customers and clients, and lead to more profits than you ever imagined!

You may reprint this article and make copies for your team.
©Ann Clarke 2002-2008
GR8 Ideas At Work!™
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